TOKYO Fashion Show Defies Gravity!

The "Sky Fashion Show" was held on May 7, 2014, in Tokyo's exclusive fashion district, Ginza. 

7 performers dressed in GUCCI, were harnessed in wires, while they walked face down the SONY building measuring 42 Meters. They then continued in acrobatic style, mimicking something you would see on the "Matrix" or "Cirque du Soleil".

The event was hosted by Japanese publishing house, Shogakukan INC, in collaboration with Gucci. They were celebrating the 10 Year Anniversary of their Fashion Magazine, 'Precious'.

PRESS:

The best way to describe this event, is PR STUNT. The whole point of the event was to gather media coverage and attract a lot of international attention. 

Here is the problem. Yes, they succeeded in getting our attention but they failed in their preparation of a true runway. Any documented photos were much too far away, at a poor angle and poorly lit. 

The GUCCI galore worn by the performers might as well have been dirty sweats because nothing was was at all visible. They should have considered how photos or videos would be documented and then distributed to the press and social media. All photos fail to show any details, leaving only a blur over the fabulous Gucci creations, 

If it were up to me, I would have hooked up a "Go Pro" type camera on the performers as they suspend down the building. This way we can have a view of what they are seeing. It would also be interesting to have a camera that is pointed towards them so we can actually see the details in their amazing Gucci couture, and then project it on a jumbo screen from all to see.  After all, it is a "Fashion Show" whats the point if you can't see the clothes?

          2014 GUCCI Collection featured in Japan Campaign. 

                                      GUCCI 2014 RUNWAY

Gucci Fall/ Winter Collection + Make-up & Hair

Gucci Fall/Winter Collection, by Frida Giannini, premiered in Milan, was comprised of the skinniest, second-skin, body-conscious silhouette you are ever likely to see on a Gucci catwalk and some might wonder if this had something to do with the designer's new form. Giannini carving back to Gucci’s roots of a tough power woman in spike metal heels, a determined thing, the sort of woman who can carry off a nipped-waist peplum jacket and pencil skirt in shiny ‘crackle’ black python - no problemo - has little use for a bag (unless it has an iconic Gucci bamboo handle) and never travels ‘commercial’. ‘The Gucci woman seduces with her dangerous femininity,’ said Giannini, ‘She is steely, yet sexy – defining her discipline with femme fatale vices. She wears sculpted dresses with pure graphics, all the while alluding to devious touches.’ The show notes also told us that she had been inspired by the artist Allen Jones, his fetish aesthetics, hence the super-constructed dresses everywhere, the ultra fitted jackets with ‘egg-shaped’ shoulders, the leather polonecks and skirts with very long slits at the back. There was also a small nod to menswear with over sized coats, their sleeves also cut in the round to produce a neat cocoon shape, worn over trousers that were so stringent they looked as if they had been laminated to the body. The general mood was dark – not least because of all the black, offset with deep wine shades, rust and moss green. When the lights dimmed and the spotlight came on to signal the start of the eveningwear, it was a different story. Naturally, the silhouette remained super-attenuated, but the colour flooded in. Picked out on the sheerest of net and the richest peacock blue, claret or gold satin, were embroidered feathers, studs and sequins in wing shaped arrangements – ‘intersecting punk with couture’ the notes read – that will look truly awesome, should the lucky woman who has the figure to wear such a creation be patient enough to be stitched into one. Once again, Frida Giannini displayed her intrinsic knowledge and feel for her core customer - the woman who’s middle name is Power.

How I Style Gucci

Styling Gucci by maya-horikawa featuring knee high heel boots

Maison Martin Margiela knee high heel boots
matchesfashion.com

Gucci shoulder strap bag
gucci.com

Cuff bangle bracelet
etsy.com

C. Wonder vintage style earrings
cwonder.com

Fur scarve
$400 - avenue32.com

Hi Ladies! The Gucci Fall/Winter look is all about the fierce independent woman. Think jewel tones, emeralds, rubies, saphires and stay within the same color palette. If you wear a burgundy dress, match all accessories within the same color family. Avoid being boring by picking colors in slightly different textures,and fabrics. Slick your hair straight, smoke your eye with a copper shadow, and always go with a red lip. Remember the Gucci women is strong, beautiful, and ready to take on the world. Have fun. xx