S. FREUD: HOW TO DRESS ME, MYSELF, AND I

FASHION PSYCHOLOGY 101

Take a look at your closet. What is it like? Is it a chaotic mess filled with multiple personalities? Or is it a small organized capsule collection featuring only the basics? 

According to Sigmund Freud's psychoanalytic theory of personality, balance is key in all genres of personal taste. Surprisingly, being too chaotic and instinctual with your choices is just as bad as being too organized and predictable.  

Freud theorized that personality contains 3 main elements: id, ego, and super ego.

1.) ID: impulsive, uncontrollable, and primitive. 

Like a baby, it is the unconscious element we are born with that is extremely impulsive. It has a simplistic desire to satisfy our primal instincts, without any regard to its effects on others. This is the part of you that picks clothes based on primitive needs, such as warmth, desire, pleasure, etc. 

An overly dominant id, can lead to impulsive fashion choices, uncontrollable shopping habits, and disorganized sensibility of any type of order, or logic.

2.) Ego: calculated, conservative, narrow-minded.

 Very much like a control center, the ego is the element of rationality. It is able to control one's impulses and manage it's choices with calculations and directions. 

An overly dominant ego, can cause you to be conservative, narrow-minded and predictable. Your choices follow the fashion book and your style can lack spontaneity and understanding.

3.) Super Ego: moralistic, and judgmental

The Super ego behaves as the moral compass, and suppresses all unacceptable behaviors and pushes idealistic standards. It acts to civilize our behaviors and distinguish right from wrong.

An overly dominant Super ego looks to perfect and abolish all unacceptable choices.

Each element of personality is negative, without its equal counterpart to balance them out. Be aware of our natural impulses to forget to be diverse, and embrace contrast. 

 It is easy to fall into one category of mind set, but fashion excellence is achieved though embracing all aspects of our personality.

Always remember to style with a healthy dash of spontaneity, a structure of calculation, and a sprinkle of morality. 

xo,

Maya

3 Ways to Use Fashion to Celebrate Your Body Shape

It is a common misconception that fashion is meant only for the skinny tall girls. Runways and Magazines showcase models that are thin and tall simply because it is the"easiest" body type to dress. It is a body type that is no fuss, quick, and easily "fashionable".

Does this mean everyone else, with their unique body shapes, are not physically capable of fashion? So many times people have the mind set to change their body shape in order to fit the "fashion stereotype". Whether it be through dieting or plastic surgery, there is a universal obsession to fit one specific shape of beauty. The reality is, fashion should be "used" to celebrate you. Don't change yourself to fit fashion, shape it to fit you.  Celebrate your body, personality and your individuality. It is a tool that enhances your features, and identity. Finding what suits you, is as important as finding who you are. 

Here are 3 of My Favorite Ways to Use Fashion to Celebrate your Body Type.

1.) Beauty Hunt

The first thing to do is to spot your strongest features. What do you like about your body or a certain facial feature? Perhaps they are your beautiful blue eyes, or long legs, make a mental note of what part of you makes you feel confident. Once you find at least one beauty spot, it is time to work around it, as if it is your start line. This is where you want a invisible spotlight to showcase the spot you are confident. This is the core of your visual confidence and focusing on it will grow your confidence encouraging you to see more positive aspects of yourself. 

For example, if you like the shape of your lips, showcase them by coloring them a soft pink, or red, and get inspired to match that shade with either your shoes or nails. Keep everything else one color or neutral, and you will be surprised how the positive confidence you have for your 'lips' will also attach itself to other parts of your body adorning the same color. 

2.) Contour Yourself

Contour is well known in the use of make up, but most do not know that the same concepts can also be used in fashion. Basically the key aspects of contouring, is "shade" what you dislike, and highlight what you like.  It is a simple, visual illusion "trick" that boosts your confidence while reducing negative body image.

For example, if you are self conscious about your "thick" thighs, try to find jeans that are shaded darker on the places you want slimmer and lighter near the ankles. 

 "Ombre" shirts or dresses are also a smart way to visually play with your upper body.

 

If you are self conscious about your large breasts, wear a ombre top  that is shaded darker on top and shades lighter towards the bottom. Similarly, if you dislike your protruding waistline, try an ombre that is darkest along the waist.

3.) Fashion Fingerprint

The ultimate goal is to find a "look" that you can confidently call your your own. It is customized to your shape, size, age and personality. It is like a fingerprint, and no one can pull off this look better than you. 

This is a combination of multiple factors.

 Firstly, you need to know your body type, and what type of shapes work well with you. 

Secondly, know what colors enhance your skin tone, hair color, eyes, or personality. 

Lastly, don't be afraid to combine, mix, and experiment with different styles that break popular trends. Anything is a possibility as long as you believe in it.

When you finally find your fashion fingerprint, it changes your perception on how you react to trends, or body image. Instead of wanting to be someone you see in magazines or runways, you see the clothes in relation to how or if it works with you. The power is in your court, and now you will make your own fashion choices.