#NYFW: J-LOREN 2016 "HER"

NEW YORK FASHION WEEK REVIEW:

J-LOREN is a brand created by Harriette Thomas and Jason Scott. Their line is geared toward dressing the woman of the night. Between the hours of 6pm to 6 am they have declared their motto as, "We run the night". 

Their style aesthetic is undeniably bold, sexy, raw, and animalistic. The tailoring and cut is formed to celebrate the woman's form and embrace the animal within. 

"HER"

"HER", is the newest collection of J-LOREN 2016. Unlike, the traditional route of presenting SS 2017, many designers this year have adopted a new trend of showcasing current collections that can be purchased immediately. 

"HER" is is an amazonian goddess, in search for her own power, and control. She hunts and kills the crocodile who is the king of the land, by seducing and then conquering. To show her world her victory she wears his skin as a triumphant trophy, and ominous warning. Her message, "Be from their inner source. Be and become". A cryptic slogan of inner power, domination, and  the personal struggle for survival. 

Me and my bestie at J-LOREN NYFW 2016

xo,

Maya

VMA 2015: Pop Culture, Social Media and Fashion

The VMA's are held every year on MTV, and it is an award show celebrating music, fashion and everything "pop culture". Unlike most award shows, VMA's are interesting in spotting the current trends of our society. Whether it be vulgar displays of clothing, excessive use of bad language, sexual innuendos or excessive nudity, it is alarming to think that "this" is our  society, as of right now.  

1) Bad language

The use of profanity has some how become a trend. Fashion brands have celebrated such words as the F - word on cute peter pan colors, jewelry, and T-shirts. Celebrities openly shout profanity whenever they feel like, and the days of proper speech seem to have been left in the dust with our ancestors.

2.) Selfie

Nothing promotes yourself quite like a good selfie. Once were the days, when narcissism, and self obsession were a negative, shameful quality, but jump  to 2015 and its all about the ego. Whether it be Instagram, twitter, or facebook, its all about making your life seem better than it really is. 

3.)  Privacy and Fashion Nudity?

Whether it be social media, or reality tv, "privacy" seems to be a thing of the past. With so little respect for keeping anything private these days, it is no surprise, fashion is in correspondence with this very attitude. 

Nudity, has always been a subject of curiosity, but curiosity only exists with a bit of mystery. With so much exposed in life/body, the shock factor is "wearing" thin. Soon everything will come full circle, and celebrities will just show up naked, just as our ancestors once did. 

Press and Vulgarity 

The interesting thing about vulgarity is that people love it. Perhaps, we have saturated our past with so much beauty that "vulgarity" has now become a thing. Or perhaps, we have become so immune to feeling anything that we constantly desire to be shocked. Either way, shockingly gaudy, vulgar fashion is currently a "thing". 

xo,

Maya

Jeremy Scott Makes a Mockery of Fashion

Recently, Jeremy Scott debut his first collection as Creative Director for the legendary Italian House, Moschino. What did he choose as inspiration for this coveted collection?

None other than, McDonalds, Candy wrappers, junkfood, and Sponge Bob Square Pants. 

Was this collection just a horrible joke, or is this really the new face of Moschino?

When asked why he created a collection with so little depth, Scott told the New York Times that he’s just trying to have a little fun, which will hopefully translate to clothes people crave. In his words: 

“Ultimately, we need no more clothes. We could function with everything that’s on the earth right now. So you have to have this reason to want things. To me, it’s to make you happy, and to me, that’s linked to humor.”

Moschino has always been a celebrated house of wit, quirkiness, and irony. Always a playful collection, but the humor is not the same as Jeremy Scott. Scott's humor is neither innovative nor artistic, it is cheap. Ironically, his aesthetic is a perfect match for junk food, and discardable candy wrappers. He represents everything going wrong with fashion and society. He is wonderfully marketable, and creates huge shock value but his creations have nothing to say. Useless noise. 

 If you compare his happy meal inspired handbag to an actual happy meal you pay $6 for, it looks almost identical. Where is the creativity, or artistry? This is simply a copy of a cheap child's meal. 

Mimicking, McDonald's workers, caused an uproar of complaints. The fashion house was accused of creating an ironic joke at the expense of McDonald's workers. The joke being, although the clothes are inspired by them, they could never afford it. 

Can we just take a second to re- think who the joke is on? The only person who should be laughed at is the person who spends $1000 for something that looks like fast food wrappers. Any employee of McDonald's would never desire paying thousands on their awful uniforms. 

I wish I could say this collection was a colossal failure, and  our society is too smart to feed into total garbage. Unfortunately, the collection is hitting magazine covers, selling out in stores, and proving there are a lot of ignorant people who pay a lot to look stupid. 

The fear is, what is next? Fashion is after all a business and they respond to demand. Should we look forward to pizza hut ball gowns, or frozen dinner purses? 

This is the danger of trends my friends. 

Don't Drink and Dress.

x

Maya