TOKYO Fashion Show Defies Gravity!

The "Sky Fashion Show" was held on May 7, 2014, in Tokyo's exclusive fashion district, Ginza. 

7 performers dressed in GUCCI, were harnessed in wires, while they walked face down the SONY building measuring 42 Meters. They then continued in acrobatic style, mimicking something you would see on the "Matrix" or "Cirque du Soleil".

The event was hosted by Japanese publishing house, Shogakukan INC, in collaboration with Gucci. They were celebrating the 10 Year Anniversary of their Fashion Magazine, 'Precious'.

PRESS:

The best way to describe this event, is PR STUNT. The whole point of the event was to gather media coverage and attract a lot of international attention. 

Here is the problem. Yes, they succeeded in getting our attention but they failed in their preparation of a true runway. Any documented photos were much too far away, at a poor angle and poorly lit. 

The GUCCI galore worn by the performers might as well have been dirty sweats because nothing was was at all visible. They should have considered how photos or videos would be documented and then distributed to the press and social media. All photos fail to show any details, leaving only a blur over the fabulous Gucci creations, 

If it were up to me, I would have hooked up a "Go Pro" type camera on the performers as they suspend down the building. This way we can have a view of what they are seeing. It would also be interesting to have a camera that is pointed towards them so we can actually see the details in their amazing Gucci couture, and then project it on a jumbo screen from all to see.  After all, it is a "Fashion Show" whats the point if you can't see the clothes?

          2014 GUCCI Collection featured in Japan Campaign. 

                                      GUCCI 2014 RUNWAY

Tokyo Fashion Week Street Style 2014

Mercedes-Benz Fashion Week 2014 Tokyo

Tokyo Fashion Week is a fashion festival held twice a year,hosted by JFW Organization. In March and October, collections from famous Japanese designers are born, and trends for next season are set.

The "slogan" for Mercedes-Benz Fashion Week TOKYO, was to become a gateway for designers to be showcased to the world. It is also a time when fashion lovers take to the street to showcase  their interpretation of fashion trends, and interpretation on what fashion means to them. Always innovative and creative, there is never a dull moment.

Elegant and stylish, the pop of color is done beautifully. I am loving the sleekness and simplicity of their looks, while still remaining elegant and modern.

Quirky and whimsical. These two looks showcase their individual uniqueness in a way that their personal style is celebrated.

These guys are killing it with their mixture of futuristic lines, blended with the classic black white traditions. The pop of color seen in the socks are a fun touch that gives playful and serious a new look.

I appreciate the following looks, for the artsiness, and commitment to the art form. However, this is borderline costume, and I can't help but see "Charlie and the Chochlate Factory" and "Lord of the Rings". 

Surprisingly, these two looks I like. It is completely, aesthetically not my cup of tea. However, it is interesting, and well down. 

Honestly, what happened here? Let me make one thing clear, I have a strong dislike for people who appreciate or create fashion simply for "shock value". Yes, mixing textures, colorblocking, and the layered look is "trendy", but it doesn't mean you should ever do them all at once. 

x

Maya