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Monday, March 31, 2014

3 Reasons Anne Wintour Should Regret KIMYE Cover


Unless you live under a rock, you have heard about the public outrage over Kim Kardashian and Kanye West cover debut on Vogue. Anne Wintour has publicly stated, “As for the cover, my opinion is that it is both charming and touching, and it was, I should add, entirely our idea to do it; you may have read that Kanye begged me to put his fiancee on Vogue‘s cover. He did nothing of the sort. The gossip might make better reading, but the simple fact of the matter is that it isn’t true.”

We all know, Anne Wintour is a shrewd business woman and the Kardashian/Kanye cover was strategically all about business. After all, the couples' combined social media power is around 30 million where as Vogue's number hits around 3.6 million. Wintour, is more than aware Kardashian is not a fit for the brands label, but in many ways, sold her fashion soul, in pursuit to sell more magazines. 

3 Reasons Anne Wintour should have thought twice about KIMYE cover.
1.)The backlash
The public is outraged. Actress Sarah Michelle Gellar led the charge with a tweet that read “Well……I guess I’m canceling my Vogue subscription. Who is with me???” Gellar’s call for a boycott has been retweeted over 8,000 times and favorited by more than 11,000 people. Vogue’s Facebook page has been flooded with angry messages  and cries of disappointment. One comment reading, I’m done with Vogue. Subscription cancelled sick to death of Kanye and Kim used to be high fashion, your standards have been highly compromised!!!!!!”

2.)Vogue As a Brand

Vogue is perhaps one of the few if not the only fashion magazines left, that represent high fashion as an art form. With genius photographer Annie Leibovitz as their right hand,  month after month, the readers of this esteemed magazine have been left awed by the beautiful creations on the pages of Vogue. The keyword is ART, and Vogue has been respected for their taste, choices, and expression of  fashion as a brand of quality.

The placement  of Kim on the cover cheapens their principles simply because she is an icon for "popularity". She has been documented on her own reality show, letting her now fiance, Kanye, completely remodel her image. He basically dresses her like a doll, and directs her entire wardrobe, buying her new ones that he believes suitable. Yes, they represent current pop culture, but whether it is a "positive" representation, I would have to plead the 5 th. The day fashion is lead and inspired by whoever has the most twitter followers is a sad and funny day indeed.

3. The death of Vogue?

Of course, despite all the outrage, this will not be the end of Vogue, nor Anne Wintour. In fact, it might have even boosted their sales. The fear lies, in the direction Wintour plans on taking this magazine. 

Wintour wrote, "Part of the pleasure of editing Vogue, one that lies in a long tradition of this magazine, is being able to feature those who define the culture at any given moment, who stir things up, whose presence in the world shapes the way it looks and influences the way we see it. I think we can all agree on the fact that that role is currently being played by Kim and Kanye to a T."

Although, Wintour writes beautifully, it is basically applauding what is popular, simply for being popular. If she honestly believes Kardashian and Kanye define our culture at the given moment, and are the biggest influencers of our time, we are seriously a pathetic species. 

For the sake of fashion, it is my hope Anne Wintour regains her Fashion Soul and remembers the esteem and respect attached to VOGUE. 

There will always come a point, where you will be tempted to gain power and numbers but, none of that should ever outweigh the value of ART and the need for it in our society. 

Why we love VOGUE:

Sunday, March 30, 2014

5 Steps to Achieving Your Own Fashion Style

Do you have your own personal style? A style that is distinctively you?

Following trends, and copying your icons is a safe way to always look good. Unfortunately, what ends up happening, are the creation of fashion clones. Masses of people, that dress exactly the same, looking rather okay but nothing that would make you look twice. 
There are a billion articles explaining how to be on trend or copy a look, but here are some of my tips to help you uncover your own personal STYLE.

1.) Inspiration Board
The best way to uncovering your jumbled mind of a billion opinions, are imagery boards. I constantly fiddle around with inspiration boards or dream boards when I plan goals or projects. 
For a fashion Inspiration Board, simply start by collecting photos of everything that interests you. This will uncover your personal taste. Don't be afraid to add things that have absolutely nothing to do with fashion. This a clear way to see what you find beautiful, and from there you can start getting inspired to add it to your fashion. Some things I added to my current fashion board, are flowers, lakes, ballet, sun, rainbows, music, paintings, etc. I have attached my Inspiration Board below to give you an idea of what mine looks like.

2.) Don't Be Afraid.
Nothing kills personal style, quicker than you. We all have that little voice in our head that asks you what others will think, and whether it will be "liked" or disliked in the eyes of others. If you want your own "Style", you need to take a chance and to be strong enough to express your ideas. Some fashion looks will be horribly wrong, and a total,"What was I thinking moment?", but these mistakes will only strengthen your style, creativity and confidence, a trio of attractive qualities. 

3.) Think Outside the Box
As Alexander McQueen once said, "There are no more rules in fashion", do not be afraid to do something different. Tie your scarf as a belt, or use a chained belt and style it through your hair. You can even try clothes upside down, backward, inside out, just play around with fabrics, and see if you can find something that gets you excited. 

4.) Vintage, Antique, Thrift!
Going to shops that are not "franchised" and have history will only guarantee you added uniqueness. You have no way of being influenced by pre-styled mannequins or promotions telling you how to style their clothes. Nothing gets my creative juices flowing quite like a good rummage through a antique market, or Vintage shop. I was once in Den Haag, and came across the most adorable vintage shop filled with the most amazing vintage buttons! 
I have a bit of an obsession with vintage buttons, not only are they unique, they are a fantastic way of personalizing a shirt, bag, or even make jewelry!

5.) Mix it UP
Don't be afraid to mix it up. Olivia Palermo became famous for her ability to mix high and lo fashion, meaning couture with affordable pieces. Play with different textures. Before it was a fashion don't to wear stripes with polka dots, but now it is on trend. Keep in mind fashion rules, are really just fashion opinions. Every person has a different look, charisma, personality and body type. Finding what is your signature look is a fashion journey that continues to evolve and grow. 

Good Luck!


Wednesday, March 26, 2014

Majestical Jewelry Review & Giveaway!

I was recently contacted by Majestical Jewelry to review their jewelry line, and these golden earrings, instantly reminded me of the fantastic Spring Collection by Dolce & Gabbana! My choice of clothing and styling is all inspired by this fantastic collection!

Regarding Majestical Jewelry as a recommendable jewelry line, I would say, absolutely. I think it is a fantastic company that makes statement pieces at affordable prices. Every piece of jewelry is sent to you in a beautiful black box with a little satin bag. 
My earrings catch the light beautifully and give the same "impression" as the coined jewelry of D&G. 
The weight of the earring is also much lighter, which I appreciate because sometimes luxury brands weigh very heavy and cause much discomfort over time. However, the quality is of course what you pay for. I would compare this line of jewelry as equal to "H&M". Probably not the most longest lasting, but fun to play around with. 

    Inspired by Dolce & Gabbana Spring 2014

This Spring, get yourself some amazing golden earrings and style it casual or ultra glam! 
Majestical Jewelry is offering all of you a promotional code for $15 off orders $55 or more. The code is 15DOLLARSOFF .

GIVEAWAY! Majestical Jewelry has also gifted me with one gift card worth $20 for one of you. All you need to do is be subscribed to me on Bloglovin' and Instagram. My Instagram is Mayahorikawa. Leave a comment about jewelry, and one winner will be chosen by the end of April. 


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Golden Goddesses in Dolce & Gabbana Spring Collection

Spring 2014 Collection, Dolce & Gabbana mixed Sicilian elements with the majesty of the ancient Greeks. They payed tribute to the grandeur of Grecian temples, and the sprinkling of Roman and Greek coins all over their entire collection. From belts, to dresses, to handbags and earrings, these golden coins were sprinkled in golden rain all over their creations. 

The models had their hair up in braids like Greek goddesses and wore tiaras made of almond flowers or gold coins. 

The Almond tree was of huge inspiration, and blossoming almond flowers can also be seen throughout the collection.

A collection that celebrates the femininity of a woman, as if blossoming from a beautiful tree. The accents of gold, empower women, as a strong force of glamour and strength, balancing the hard and soft, that works so beautiful the Spring season!

How to Get the Make-Up look of Dolce & Gabbana Spring!



The FACE of D&G this Spring is very natural, full of shine and a sense of a feminine glow. I have collected the exact products used for their Spring 2014 runway show, and hope this will inspire you to try it out. 
Good Luck!


EYES: Sticking to neutrals with touches of glimmer and soft pinks and purples, this Spring Make-up look is fresh, natural, and vibrant.

               Eyeshadow Quad Desert 123

                     Eyeshadow Quad: Golds 123

LIPS: Sweet "berry" toned lips that give just a touch of color to a fresh face. 

                       Classic cream: Bellissima 515
                          Classic Cream: Traviata


                                      Pure Nude 215

Monday, March 24, 2014

Balmain Style Made Affordable

Gorgeous Denim in Balmain Spring 2014!

Who knew Denim Could be so Glamorous?

Balmain has mastered the art of Denim. Spring and Resort 2014 features amazing pieces that feature denim in a fun, flirty, and ultra glamorous way. Balmain achieves unexpected glamour with gold accent pieces that are chained or embroidered into delicate flowers. The collection also masterfully intertwines rhinestone and lace, with denim to create a fresh new look that balances the hard, with the ultra soft.

This new idea of combining denim with chains, lace, or rhinestones, should inspire those when they reach into their closets this Spring. Take out those old denim pieces that you never imagined as high fashion, and style them with a lace top, gold chain, or belt. Match with a high heeled boot that is ultra glamorous! 
Have fun styling pieces you never thought would go together!