5 years later, he opened a boutique in Paris selling his own designs. The shop was located on Galerie Vivienne, far from the rarefied bastions of the haute couture, and its clothes capturing the joyful spirit of a multicultural world.
He borrowed ethnic gestures from all over the world, African boubous, Vietnamese ao dai tunics, Nehru jackets, and Austrian dirndls. He would combine these ideas and created head-turning creations.
Watanabe's creations are not ever targeted to a specific woman, or inspired by a singular theme, but instead is driven by a feeling.
“I always start from zero each season,” “to create an interesting form. . . . [It’s] more a question of feeling.” -Junya Watanabe
Watanabe’s real concern with each collection is to ask and answer a question. His fashion does not reek with nostalgia and yet maintains true to the past. Always growing with the times, his designs are technologically graphic, and innovative.