Pronovias Fashion Group recently invited me to preview their 2017 Collection in Belgium. The beautiful gowns were presented and individually explained, allowing for an intimate review of each handmade garment.
Hervé Moreau is the creative director at Pronovias. Born in Nice, France, he developed most of his career in Haute Couture Companies, working along side such leading designers as Jean-Louis Scherrer.
PRONOVIAS 2017 COLLECTION
The Pronovias bride is dressed in light fabrics, flowing lines, and an air of contemporary elegance. Nothing is ever trying too hard, and comfort is the secret to ultimate beauty.
The 2017 Collection contains three dominating styles.
Empire Dresses, Mermaid Dresses, and dresses of great volumes. The maison's favorite optical effect is delicate lace applied over tulle.
DRAMA IN THE BACK
Many gowns feature dramatic displays of jeweled embellishments, embroidery, or appliqués of plumeti tulle.
Dramatic, romantic, and whimsical, trains are effortlessly placed on gowns providing the right touch of glamour and allure. Some of the more dramatic trains have cleverly been created to be removable.
Jeweled embellishments, embroidery, and details in gold celebrate the star color of 2017. Adding just the right touch of magic, childhood dreams of fairytale weddings can be spotted.
All designs are made to flatter the figure, with light touches of lace, and elegant chantilly gently cascading like flower petals.
Lace has been gently manipulated into a contemporary formation of geometric shapes. It is a playful marriage of something old, with something quite new.
An evolution of crystal tulle into gauze, creates the perfect effect of romantic second skin.
PRONOVIAS is a family company born in "El Suizo" Barcelona, founded by Alberto Palatchi Bienveniste. As a leader of worldwide bridals sales, PRONOVIAS gowns, can be spotted in more than 90 countries and flagship stores in Barcelona, Milan, London, Paris, New York, Berlin, Lisbon, and Belgium.
Join me tomorrow as I try on the PRONOVIAS 2017 Collection!