The world of fashion bloggers, has exploded, and it is undeniable the impact they now hold. With millions of views daily, and trends waiting to pop with the click of each bloggers instagram, there is no denying fashion bloggers are now world influencers.
With such power comes responsibility and it boggles my blogging mind that nobody talks about it.
Here are my Top 3 Facts that all fashion bloggers should consider.
1.) Brand Honesty:
The beauty of blogging is the honesty that is involved. This form of publication is extremely powerful and should be used in an authentic way. Now a days, there is so much advertisement in everything we see and watch, it is hard to trust anyone, or anything as being truly authentic. As your blog fan base will grow, you will be approached by brands that request a collaboration. It is at this time, you must prevent yourself from accepting a deal that you do not believe in. Honesty, in your brand recommendations is not only a matter of good taste, but also a matter of personal ethics. Never sell the freedom of your words, and opinions, in exchange for items or a paycheck.
2) Popularity is Not Everything:
Yes, it is true that the more followers you have on your Instagram, Twitter, Tumblr, bloglovin' does equate to the 'power' you hold as a blogger. This leads to money, success, and other business deals. However, the thing I always remind myself is this. What does it matter how much influence you have if you do nothing with it? Even if you have only 2 followers, if you some how share your views or ideas with those two, it holds more meaning than sending out meaningless selfies to a million followers.
In other words, content on your site should always dominate over success. Stop following your analytics, and posting only topics that get the most hits. We live in a generation where success is measured by popularity, power, and money, but this is not the formula for a positive change. Take a risk, and start making a site based on something more important than being 'popular'.
3.) Be Original:
Am I the only one who seems to notice that most fashion bloggers promote the same fashion items, and dress in the same style? Well, I guess this is what we call a 'trend' but in my opinion it is simply a bunch of hopelessly unoriginal copycats. Shake things up, and don't be afraid to do something you never seen before. Fashion bloggers or fashion sites are not the only place to grab inspiration. There is an entire world out their bursting with style inspiration. Whether it be necklaces of traditional tribes in Africa, Mongolian hats, or the Renaissance ruffle, let your mind wander to bigger , better places, further and then beyond.
xo,
Maya
