Recently, Jeremy Scott debut his first collection as Creative Director for the legendary Italian House, Moschino. What did he choose as inspiration for this coveted collection?
None other than, McDonalds, Candy wrappers, junkfood, and Sponge Bob Square Pants.
Was this collection just a horrible joke, or is this really the new face of Moschino?
When asked why he created a collection with so little depth, Scott told the New York Times that he’s just trying to have a little fun, which will hopefully translate to clothes people crave. In his words:
“Ultimately, we need no more clothes. We could function with everything that’s on the earth right now. So you have to have this reason to want things. To me, it’s to make you happy, and to me, that’s linked to humor.”
Moschino has always been a celebrated house of wit, quirkiness, and irony. Always a playful collection, but the humor is not the same as Jeremy Scott. Scott's humor is neither innovative nor artistic, it is cheap. Ironically, his aesthetic is a perfect match for junk food, and discardable candy wrappers. He represents everything going wrong with fashion and society. He is wonderfully marketable, and creates huge shock value but his creations have nothing to say. Useless noise.
If you compare his happy meal inspired handbag to an actual happy meal you pay $6 for, it looks almost identical. Where is the creativity, or artistry? This is simply a copy of a cheap child's meal.
Mimicking, McDonald's workers, caused an uproar of complaints. The fashion house was accused of creating an ironic joke at the expense of McDonald's workers. The joke being, although the clothes are inspired by them, they could never afford it.
Can we just take a second to re- think who the joke is on? The only person who should be laughed at is the person who spends $1000 for something that looks like fast food wrappers. Any employee of McDonald's would never desire paying thousands on their awful uniforms.
I wish I could say this collection was a colossal failure, and our society is too smart to feed into total garbage. Unfortunately, the collection is hitting magazine covers, selling out in stores, and proving there are a lot of ignorant people who pay a lot to look stupid.
The fear is, what is next? Fashion is after all a business and they respond to demand. Should we look forward to pizza hut ball gowns, or frozen dinner purses?
This is the danger of trends my friends.
Don't Drink and Dress.