Tuesday, April 15, 2014

Jeremy Scott Makes a Mockery of Fashion



Recently, Jeremy Scott debut his first collection as Creative Director for the legendary Italian House, Moschino. What did he choose as inspiration for this coveted collection?

None other than, McDonalds, Candy wrappers, junkfood, and Sponge Bob Square Pants. 

Was this collection just a horrible joke, or is this really the new face of Moschino?

When asked why he created a collection with so little depth, Scott told the New York Times that he’s just trying to have a little fun, which will hopefully translate to clothes people crave. In his words: 

“Ultimately, we need no more clothes. We could function with everything that’s on the earth right now. So you have to have this reason to want things. To me, it’s to make you happy, and to me, that’s linked to humor.”

Moschino has always been a celebrated house of wit, quirkiness, and irony. Always a playful collection, but the humor is not the same as Jeremy Scott. Scott's humor is neither innovative nor artistic, it is cheap. Ironically, his aesthetic is a perfect match for junk food, and discardable candy wrappers. He represents everything going wrong with fashion and society. He is wonderfully marketable, and creates huge shock value but his creations have nothing to say. Useless noise. 


 If you compare his happy meal inspired handbag to an actual happy meal you pay $6 for, it looks almost identical. Where is the creativity, or artistry? This is simply a copy of a cheap child's meal. 


Mimicking, McDonald's workers, caused an uproar of complaints. The fashion house was accused of creating an ironic joke at the expense of McDonald's workers. The joke being, although the clothes are inspired by them, they could never afford it. 
Can we just take a second to re- think who the joke is on? The only person who should be laughed at is the person who spends $1000 for something that looks like fast food wrappers. Any employee of McDonald's would never desire paying thousands on their awful uniforms. 

I wish I could say this collection was a colossal failure, and  our society is too smart to feed into total garbage. Unfortunately, the collection is hitting magazine covers, selling out in stores, and proving there are a lot of ignorant people who pay a lot to look stupid. 
The fear is, what is next? Fashion is after all a business and they respond to demand. Should we look forward to pizza hut ball gowns, or frozen dinner purses? 

This is the danger of trends my friends. 
Don't Drink and Dress.

x
Maya



 





12 comments:

  1. OMG. The last photo of the celebrities have me worried the most because they are gonna take this collection and use it for events and I;m just gonna lie here in shame.

    msavonelljrose.blogspot.com

    ReplyDelete
    Replies
    1. hi avonell rose,

      lol. if the celebrities want to look like junk food or trash then thats their problem. As long as they don't influence you to do the same, thats all that matters.

      Delete
  2. Replies
    1. hi cool allure
      thanks for your comment...
      x
      maya

      Delete
  3. Yes yes yes thank you for saying that!!!! I thought the exact same thing but haven't got the courage to write it down yet, (just started blogging a couple months ago)you're awesome, keep it real :)
    Elfabricator.blogspot.com

    ReplyDelete
    Replies
    1. hi el fabricator,

      thanks for your comment! Please never feel scared to voice your opinion. Have courage, and best wishes with your new blog!
      x
      maya

      Delete
  4. It's so interesting to hear such an honest opinion on this collection! For a while there, it looked as though nobody was going to mention anything haha!!

    http://findmethoseheels.blogspot.co.uk/

    x

    ReplyDelete
    Replies
    1. Hi Gabrielle,

      lol. Im glad to know Im not the only one who has some common sense. thanks for commenting. x
      maya

      Delete
  5. As someone who expresses an opinion about fashion trends, runway collections and the like I, especially, appreciate your viewpoint.

    Sharon
    http://www.afashioncrowd.blogspot.com

    ReplyDelete
    Replies
    1. Hi Sharon Pate,

      Thank yo for visiting my blog and commenting! take care.
      x
      maya

      Delete
  6. Totally agree! This post says it all that's on my mind the first time I saw the collection.

    xx, Fatia

    ReplyDelete
    Replies
    1. hi fatia,
      thank you for commenting.
      x
      maya

      Delete