The Future of Fashion is in Your Hands

Believe it or not, fashion is an ever changing platform, that is controlled by you. Whether you are a consumer, writer/blogger, fashion designer or fashion lover, you hold all the power at defining the future of fashion.

Just take blogging as a prime example of the latest change in the fashion world. You no longer need, fame, money or power, to have your voice heard. This new form of journalism has added an organic rawness and outlet of self expression. It is time to regain the power that we unknowingly have, and use it to create a new future for fashion.

Unfortunately, the worst part of fashion is its dependence on the "business" side of making money. Fashion Designers, Stylists, Writers, etc. are all somehow influenced by the "sponsors/producers", who want to sell and make money. Artistry is constantly jeopardized over the need to appeal to numbers. Remember the highly controversial "KIMYE Cover on Vogue"? A prime example of the influence to "sell" verses fashion. 

The formula is simple. Neuroticism, (insecurities, jealousy, etc.) generates materialism, which creates interest,  and drives you to buy. 

Brands/Sponsors will contact anyone with an audience that will appeal to their product. When you see bloggers liking or recommending certain items, always keep in mind, they could be sponsored. Legally every blogger must note when they are sponsored, but the truth is, many do not. There is advertorial manipulation everywhere you go, and understanding it, is the first step to changing it. 

Like everything in life, as you work hard and start to see progress, your core values will always come into question. Being driven by profit margins, and increased revenue, diminishes the elements of imagination. If we ever hope for a fashion industry inspired by talent, creativity, and innovations, the change needs to begin with those who create it. The initial intention should always come from you, and what you want should be bigger than the desire for success or money. 

Loyalty to yourself and your  beliefs should always remain at the top of your list. It is inevitable that relationships between brands/sponsors go hand and hand in the world of fashion. After all, fashion needs clothes, and it has to come from somewhere. The importance is promoting those you truly believe in and celebrate the companies that "deserve" to be recognized. Speak the truth and fight the tendencies of supporting something you really do not believe in. 

There are brands out there, who support core values, and remain true to their artistic visions, and these are the products and people that should be recognized. It should not be a battle of who knows who, and fake shout outs.  You have the power to go against this flow of material gain, and make a real contribution to the world and yourself.  Let fashion be about quality, artistry, and value at the highest form, rather than a world dominated by mediocre products representing nothing. 

Luckyfabb Gift Bag: 5 Tips on What to do With Gifted Products

For those of you who have been to a fashion event, you are probably aware of a gift bag, or complimentary little present or two to end an event.

Luckyfabb's gift bags were on a whole new level. Obviously, resulting from Lucky Magazine's star power team of sponsors and Brand relationships. I received an endless amount of  products plus a stack of gift cards and certificates that gifted me with jewelry, and hair accessories that are still arriving to this day.

As you can see from the photo above, I was gifted hair products, make-up, skincare, and accessories including jewelry, sunglasses, a watch and more. 

After you let the "buzz" of FREE products cool off, there are things you must do. I don't know what it is about receiving things that you don't pay for but it really makes you stop thinking for a hot second or two. However, I have come to realize, the fact that these huge brands are gifting you with products, means, your voice has value. In the world of business nothing is given without strings attached. So what's next? Do you just skip on off with your bag of goodies and rejoice that Christmas has come twice this year and call it a day? 

Here are my tips on how to deal with free products that may come your way.

1.)Be Honest.

 Never feel pressured that you have to promote a company simply because they gave you something for free. Give your honest opinions, and put yourself in the position of a consumer, and ask yourself, would you buy this product? If you don't like a product do not be afraid to decline. Your readers will appreciate your honesty and your "word" will hold value. 

2.) Organize. 

If you received  many products like I did, organize them into categories. For example, categorize your products in boxes. Not to get all OCD on you guys, but "label makers", are a great way to easily see and find products to test and try.  Create categories such as, hair products, skincare, make-up, or accessories. Clothes can be stored by seasons, or colors. 

3.)  Compare.

You do not have to limit your reviews to only the "free" products you received. It is always interesting to a reader if you can compare several products in the same category. For example, Hairspray. If you have a product you love, you can compare it to the product you received against the product you normally use. A sort of battle of the hairsprays.

4.) Speak up. 

I know we were all taught as children to be nice, and often times, saying negative things about a brand seems like you are just being mean. Honestly, as long as you are respectful in your content, a bit of honesty is beneficial for everyone. For example, maybe you receive an adorable crop top that is perfect for your Spring wardrobe, but the inner seams and stitch work are loose and poorly done, then Speak up! Writing about the negative is just as important as the positive. The more people who voice their true opinions, the more likely higher quality products will be produced in the future. 

5.) Quality Photos.

Always think of yourself as a professional, and if you love a product, it's time for pictures! The best way to show your love is by taking amazing photos. Never fail to cover all the bases. From lighting, make-up, wardrobe, background, everything makes a difference. Iron out wrinkles, and wipe off finger prints. 

At the end of the day never for get the power of your words. All opinions should always remain true to your honest opinions.

take care.

xo

Maya