Placebo: a beneficial effect, produced by a placebo drug or treatment, that cannot be attributed to the properties of the placebo itself, and must therefore be due to the patient's belief in the treatment.
Let's talk placebos!
We have all had those days when we felt absolutely miserable, and resorted to some form of retail therapy. Funny enough, the "high" is a welcomed distraction, but never really treats the initial problem. Similar to the study of the Placebo Effect, we often mistake fashion as a quick fix to what our problems actually are.
A fashion placebo, gives the illusion of powerful mood boosters. Whether it be confidence, happiness, success, superiority, or body image, clothes have a powerful impact on how we see ourselves and ultimately result in how we feel. These quick fixes never last long, and disappear as quickly as you created them.
The concept is simple. When fashion is used as a placebo, you are believing in the power of an object, verses yourself. You may believe you look better, but realistically, the change is not so significant. It should be understood that it is in the thought process that holds the power.
What you believe you are, creates the reality of who you are. Think of fashion as a personal relationship. Everything you choose to wear should come from a real place of love, rather than the desire for image, status, or power. Cultivate this relationship and you will experience miraculous innovation and inspiration.
Now imagine a relationship with a "drug", that provides you with a sense of fulfillment. Like broken illusions, the feeling never last , and leaves you chasing nothing but an illusion.